Jefas Switchel Soda, founded by Juanita and Elena Soto, created a delicious and refreshing beverage that not only hydrates but also offers potential health benefits such as promoting digestive health, increasing energy, supporting a healthy metabolism, stabilizing blood sugar levels, regulating appetite, and promoting good heart health. The challenge was to create a brand and product that appeals to health-conscious and ingredient-conscious consumers, while also being environmentally friendly and inclusive.
The intent of the Jefas Switchel Soda project was to create a compelling brand identity, packaging design, and web presence for a health-focused beverage.
The design and strategy for Jefas Switchel Soda successfully addressed the problem of chronic dehydration by creating a brand that emphasizes health benefits, such as digestive health, blood sugar regulation, appetite control, and heart health, through the use of organic certified, seasonal ingredients. The branding highlights the company’s sustainability efforts, collaboration with local farmers, and the convenience of "Switchel on the go." The final solution includes a compelling brand identity, attractive packaging, and a user-friendly website that all worked together to promote the product's benefits and values effectively.
